Phone: 724-503-1001 x6154
Office: Burnett 110
Email: hkuo@zjhsycw.com
Hsiao-Ching Kuo, Ph.D.
Associate Professor of Business (Marketing)
Academic Program: Business Administration, Finance, Human Resource Management, International Business Administration, Marketing, Business Administration, Human Resource Management, Finance, Entrepreneurship, Marketing, Business Administration, Entrepreneurship, Marketing, Business Administration, Finance, Entrepreneurship, Finance, Entrepreneurship
Degrees: Ph.D. Marketing, University of South Florida; M.S. Applied Statistics, University of Alabama; M.S. Marketing, University of Alabama; B.A. Business Administration, National Central University,
Jean Kuo是商学院副教授. Her research interests include social influence, 服务营销(消费者隐私)和数字营销(社交优惠券), and her teaching interests include principles of marketing, marketing research, consumer behavior, and international marketing. Dr. 郭最近还在《澳门博彩在线软件》上发表了两篇文章:《澳门葡京博彩软件》 Journal of Business Research and “消费者避免在社交优惠券兑换期间购买特价商品”中的 Journal of Retailing and Consumer Service.
Publications
- Obeng, Efua*, Chinintorn Nakhata*, and Hsiao-Ching Kuo* (2019), 《澳门葡京博彩软件》,” Journal of Business Research, 98, pp. 250-260 (equal authorship) Link to entry
- Nakhata, Chinintorn and Hsiao-Ching Kuo (2017), 回避特价商品:感知交易浪费在社交优惠券兑换中的作用,” Journal of Retailing and Consumer Services, 34, pp. 287-293 Link to entry
- Kuo, Hsiao-Ching and Chinintorn Nakhata (2019), “电子口碑对顾客满意度的影响”,” Journal of Marketing Theory and Practice, 27 (3), pp. 331-348 Link to entry
- Kuo, Hsiao-Ching and Chinintorn Nakhata (2016), “Price Promotions and Low Consumer Ratings,” Journal of Consumer Marketing, 33 (7), pp. 517-527 Link to entry
- Nakhata, Chinintorn and Hsiao-Ching Kuo (2014), 社交优惠券购买决策中的非价格线索利用,” Journal of Product and Brand Management, 23 (6), pp. 439-451 Link to entry
